March 2-6, 2026
Mark your calendar for National School Breakfast Week—March 2-6, 2026! The #NSBW26 theme is “The Quest For School Breakfast,” which is designed to show parents, students, and school officials the benefits of fueling up for the day with a healthy school breakfast. Start planning your celebration today—get started with the help of our resources.
NSBW highlights how eating a nutritious breakfast helps students achieve success in the classroom and beyond. Get started planning your celebration with free tools and resources.
Download the toolkit, activity sheets, handouts and more!
Merchandise & Products
Find official merchandise in the SNA Emporium.
Logo & Artwork
To download the official NSBW 2026 logo and elements, click here.
Use these images on menus, social media, in newsletters, and on your website.
*For additional guidance on appropriate usage, please contact SNA’s Service Center: (800) 877-8822.
*Please note that logos are not to be used in the design of any merchandise, or to explicitly, or implicitly, endorse a product or service. The Emporium is SNA’s sole provider of official association merchandise and materials.
About NSBW
What is NSBW?
It’s a weeklong celebration of the National School Breakfast Program, permanently established in 1975 by an act of Congress. Members celebrate with decorations, events, special menu items and other fun events. NSBW is the perfect time to bring attention to your breakfast program and set a goal to increase participation.
- Reach higher levels of achievement in reading and math
- Score higher on standardized tests
- Have better concentration and memory
- Be more alert and maintain a healthy weight
The National School Breakfast Program also serves more than 14 million children every school day—that’s something drive home to your community!
Capitalize on NSBW with our tools and resources, including social media tips to help you promote your program to parents and students!
Why should I participate?
According to a 2015 survey of SNA members, 96% said that their student participation increases during NSBW. Recognizing NSBW in your district or in your cafeteria helps you:
- Increase student participation
- Spread the message to parents that you’re serving healthy and tasty breakfasts at school
- Earn media coverage from local papers, TV stations, and bloggers
- Connect with teachers and administrators at your school or in your district to spread the word that school breakfasts are healthy and delicious
When is it? What if the timing doesn’t work for me?
NSBW 2026 is scheduled for March 2-6 by an act of Congress, but if you have a student holiday or teacher work day during that week you can celebrate anytime! The week before, or the week after—it’s up to you!
